For marketers, search engine optimizers, and yes, lowly journalists, the sky is falling down. All conventional wisdom on how to win traffic from Google is crumbling, with the new black box of chatbots emerging in its stead. And while there are plenty of tools that can tell you how badly you’re performing in ChatGPT or Anthropic searches, there are few options that give concrete feedback on how to improve—and hopefully survive to write content for another day.
The New York and San Francisco-based startup AirOps is hoping to change that, and it has a brand-new $225 million valuation, with $40 million in funding led by Greylock, to bring marketers into the promised new land of AI.
