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Fortune
Fortune
John Kell

Airlines slow to take off on cloud tech, but it’s not too late to upgrade

A Hilton team member meets with guests before checking in. (Credit: Courtesy of Hilton)

The aviation industry has soared above the clouds for over a century. But its navigation of cloud computing? That has led to some turbulence.

“In many instances, they are playing catch-up football,” says David Linthicum, Deloitte’s chief cloud strategy officer. “Online, they haven’t automated as well as they should. They are not spending as much money as their relative peers in other industries. And they need to; there is much to be automated. They need those systems to drive better customer experiences.”

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