Airbnb, the online platform which lets property owners rent out their houses and apartments, is backing Birmingham and the West Midland to enjoy a post-Commonwealth Games tourism boom. The US company has earmarked £500,000 in new funding which it hopes will "preserve, celebrate and showcase" the West Midlands' cultural assets and attract visitors from across the world.
The tech firm, which was the official hosting provider for Birmingham 2022, said the new capital would be invested in community-led tourism projects in partnership with the inward investment agency West Midlands Growth Company.
The funding will be used for a series of different initiatives including developing a marketing plan, launching a campaign in partnership with Visit Birmingham to increase visitor numbers and investing in training for Airbnb 'hosts'.
