Customers seeking out energy efficient and money saving items such as air fryers to help combat the cost of living crisis helped boost sales at Ultimate Products.
The company, which sells Russell Hobbs cookware and laundry products under licence, added that increased online orders helped its revenue rise by 2% to £87.6m in the six months to January 31, 2023. The "continued normalisation of global supply chains" also boosted its sales.
The business added: "Encouragingly, the level of general retailer overstocking experienced during 2022 which, along with the challenging macroeconomic environment, caused retailer customers to be cautious in the size of their forward orders, is now reducing in the UK and more normal patterns of order placing have recommenced."
