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The Conversation
The Conversation
Terry Flynn, Graduate Director and Associate Professor, Master of Communications Management Program, McMaster University

AI without limits threatens public trust — here are some guidelines for preserving communications integrity

Artificial Intelligence CAISI Canada
The rapid pace of AI development presents a challenge for the communications field. (Shutterstock)

The rapid advancement and adoption of generative artificial intelligence (AI) is revolutionizing the field of communications. AI-powered tools can now generate convincing text, images, audio and video from textual prompts.

While generative AI is powerful, useful and convenient, it introduces significant risks, such as misinformation, bias and privacy.

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