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Fortune
Fortune
Catherina Gioino

AI will turn all of your hotel experiences into luxury ones

(Credit: Mews—James North @jamesnorthphoto)

AI is often derided as something that has made the workplace so robotic that job descriptions for “storytellers” are exploding and CEOs are looking for human intelligence to counteract its effects. As companies look to keep their identity while implementing new AI uses, there’s one industry above all that arguably requires the most human interaction: hospitality. And now, the industry is looking to implement AI while keeping that personal touch.

In an industry built on hospitality, the worry that artificial intelligence turns guest interactions into something cold and transactional is understandable. But the executives actually deploying it tell a different story.

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