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The Guardian - UK
The Guardian - UK
Comment
Arwa Mahdawi

AI toys are suddenly everywhere - but I suggest you don’t give them to your children

A blue and pink round cuddly toy
Grem, which uses OpenAI’s technology to have personalised conversations with your child. Photograph: Hannah Yoon/The Guardian

If you’re thinking about buying your kid a new-fangled AI-powered toy for the holidays, may I kindly suggest you don’t? I’m sure most Guardian readers would be horrified by the very idea anyway, but it’s going to be hard to avoid the things soon. The market is booming and, according to the MIT Technology Review, there are already more than 1,500 AI toy companies in China. With the likes of Mattel, which owns the Barbie brand, announcing a “strategic collaboration” with OpenAI, you can bet more of the uncanny objects will be in a department store near you soon.

Let me offer myself up as a cautionary tale for anyone who might be intrigued by the idea of a cuddly chatbot. Back in September I let my four-year-old use an AI-powered soft toy called Grem for a few days. Developed by a company called Curio in collaboration with the musician Grimes, it uses OpenAI’s technology to have personalised conversations and play interactive games with your child.

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