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Fortune
Fortune
Angelica Ang

AI solves overtourism’s ‘concentration problem’ by helping people find hidden gems, says Klook cofounder Ethan Lin

(Credit: GRAHAM UDEN FOR FORTUNE)

Asia’s tourist destinations are overrun with visitors, testing the patience of residents in hotspots like Kyoto and Bali. Some governments are trying to limit the influx of visitors through measures like taxes or reduced visa stays.

Ethan Lin, co-founder of the Asia-based travel platform Klook, argued at the Fortune Leaders Forum in Macau on Sept. 8 that thinking of overtourism as a pure numbers problem misses the real source of the issue.

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