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The Independent UK
The Independent UK
Helen Coffey

AI slop is taking over the housing market – and it is causing a nightmare for home-hunters

AI tools can ‘stage’ or ‘set dress’ a room with virtual furnishings online - (Getty/iStock/Gemini)

We’re all familiar with estate agents’ penchant for… “massaging” the truth. Back in the day, it was almost quaint. For “bijou”, read “smaller than a parking space”; for “centrally located”, read “located directly above a nightclub”; for “rustic charm”, read “needs complete rewiring and has a secret dry rot problem hidden behind the peeling wallpaper that will be a fun surprise to discover once you’ve already exchanged”.

Strictly speaking, these aren’t outright lies – more generous interpretations of the truth. A sort of madly optimistic, Vaseline-on-the-lens view of reality that usually completely failed to match up with the depressingly drab property presented to you.

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