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Creative Bloq
Creative Bloq
Technology
Natalie Fear

"AI shouldn’t feel like it’s creating for you”: Inside Leonardo.Ai’s human-led branding

Leonardo.Ai branding.

Generative AI platform Leonardo.Ai has launched a new brand identity, demystifying the world of artificial intelligence to make the technology feel accessible for all. As AI becomes increasingly ingrained in our everyday workflows, Leonardo is repositioning itself as a creator-first platform shaped by the power of human creativity.

The best rebrands often define a new era for a brand, and Leonardo.Ai's new identity is no different. Supporting every workflow from exploration to final execution, the platform is a beacon of creative empowerment, inviting users to embrace curiosity and playfulness.

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