- Adobe is forecasting a 520% surge in AI-driven traffic to retail sites during the 2025 holiday season.
- Shoppers are relying on chatbots for gift recommendations and deal hunting.
- Over a third of US consumers have already used AI tools to shop online.
Your holiday shopping this year is likely to have a lot of help from AI, according to a new report from Adobe. This year's holiday e-commerce forecast predicts a whopping 520% jump in AI-driven traffic to US retail websites.
