Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Erlingur Einarsson

"AI’s role is to augment human creativity, not replace it": Dell is going all-in on AI PCs

A man in a black shirt holding a Dell XPS laptop on a stage at CES 2026.

The AI laptop wave isn’t coming. It’s already kicked the door in, rearranged the furniture, and started talking about TOPS while tying us to a chair in the corner. With AI‑equipped machines projected to make up more than half of all PCs sold by 2026, according to Gartner and others, the industry has quietly agreed that the “AI PC” is no longer a marketing slogan but the new baseline. NPUs, once obscure silicon-based technological curiosities for the niche enthusiast crowd, are now the star attraction, with next‑gen laptops routinely clearing the 40‑TOPS bar that defines Microsoft’s Copilot+ class of devices. And as vendors race to distinguish themselves from their rivals in this fast‑maturing category, the stakes for creatives are getting very real.

Because while AI hardware promises speed, efficiency and a whole lot of automated drudgery‑slaying, it also arrives in a cultural moment where many artists feel like they’re being asked to smile politely while the robots rifle through their pencil cases (or scrape all their artistic touches from their online portfolio). The tension is palpable: AI as a super‑assistant versus AI as a usurper. Will it be a paradigm-shifting workflow accelerator or a vibe-based job terminator?

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.