Most broadcasters and content creators got their first taste of the potential of artificial intelligence from closed captioning (aka subtitling). Speech-to-text technology enabled by AI—something many of us already use in our daily lives—has been in use for more than a decade and improvements in its capabilities have become more evident, with far more accuracy in both transcribing as well as translating.
For broadcasters who have to comply with rigid FCC standards, however, the rules are explicit in terms of what type of content is covered as well as its accuracy and even placement on the screen. Vendors have responded to broadcasters’ needs with new tech that make the process more accurate and automated than ever.
