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The Conversation
The Conversation
Divya Mahajan, Assistant Professor of Computer Engineering, Georgia Institute of Technology

AI’s ballooning energy consumption puts spotlight on data center efficiency

These 'chillers' on the roof of a data center in Germany, seen from above, work to cool the equipment inside the building. AP Photo/Michael Probst

Artificial intelligence is growing fast, and so are the number of computers that power it. Behind the scenes, this rapid growth is putting a huge strain on the data centers that run AI models. These facilities are using more energy than ever.

AI models are getting larger and more complex. Today’s most advanced systems have billions of parameters, the numerical values derived from training data, and run across thousands of computer chips. To keep up, companies have responded by adding more hardware, more chips, more memory and more powerful networks. This brute force approach has helped AI make big leaps, but it’s also created a new challenge: Data centers are becoming energy-hungry giants.

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