
A report by the Reuters Institute and the University of Oxford published back in March revealed that, with the advent of AI, Latinos were becoming a key target for misinformation in the 2024 U.S. election cycle. Besides more traditional forms of misinformation, the demographic was now being bombarded by audio, images and videos created with Midjourney, Dall-E, ChatGPT and other tools.
"We are facing the first electoral process in the midst of the boom of generative artificial intelligence and I have started to see how electoral campaigns are using AI to deceive people without any transparency on the technology they use," said Tamoa Calzadilla, editor-in-chief of Factchequeado, a digital fact-checking outlet focusing on disinformation in Spanish in the United States.