AI making something to GTA 6's scale is "laughable," Take-Two CEO Strauss Zelnick says, but the tech isn't as awful as you think: "I don't believe machines have the ability to be good or evil"

GTA 6.

GTA 6 publisher Take-Two's CEO Strauss Zelnick isn't intimidated by generative AI, and he's not afraid of it, either.

He tells Christopher Dring during a new episode of his The Game Business podcast that AI isn't the great, creative equalizer that some people purport, and others fear – "not even the littlest bit." In fact, "The notion that somehow new tools would allow an individual to push a button and generate a hit, and market a hit, and bring it to many millions of consumers around the world… It's a laughable notion."