While the creative industry has evolved in the last few decades, it's by no means perfect. You'd be forgiven for thinking the creative industries have gotten nicer, but with staff exodus figures rising in the ad agency sphere, it seems the reality is a different story. The word on everyone's lips is, of course, AI – but GentleForces' founder and CEO Danni Mohammed thinks it's something else entirely. The industry has a deep-rooted structural problem.
With rigid, unchanging job roles constricting the industry, junior voices are being drowned out by "structural ignorance" – an invisible hierarchy that's segregating creative collaboration. To dive deeper into this issue, I caught up with Danni to dissect the current problem with creative agencies and discover how this power imbalance can be fixed.
