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AD Narayan, Visual Effects Artist and Lecturer in Digital Communication, Auckland University of Technology

AI is creeping into the visual effects industry – and it could take the human touch out of film and TV

Lionsgate Runway Artificial Intelligence
IMDB

From the mind-bending reality warps of Doctor Strange in the Multiverse of Madness (2022) to the breathtaking alien vistas of Avatar: The Way of Water (2022), visual effects have transported us to worlds beyond imagination. Yet the future of visual effects (VFX) could hang in the balance as artificial intelligence is subsumed into screen production processes.

Lionsgate’s recent partnership with AI startup Runway has sparked controversy in the visual effects industry.

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