We’ve talked about AI as the future of marketing for years. Now it’s here - it's embedded in the day-to-day, right in the middle of campaign briefs, brainstorms and content calendars.
But what’s interesting - and honestly, encouraging - is how UK marketers are approaching it. Yes, we’re using AI at pace: 84% of UK marketers use AI tools daily, ahead of the global average of 66%. But we’re also doing something less obvious: we’re keeping it human.
