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PC Gamer
PC Gamer
Andy Chalk

AI is 'a combination of metadata with a parlor trick,' Take-Two boss says: 'A great thing' for business, but it's not creative and never will be

Strauss Zelnick TWO United States
NEW YORK, NEW YORK - NOVEMBER 08: CEO of Take-Two Interactive Software Strauss Zelnick attends Paley International Council Summit at Paley Museum on November 08, 2022 in New York City. (Photo by Steven Ferdman/Getty Images).

Take-Two chairman and CEO Strauss Zelnick has never been shy about sharing his thoughts on artificial intelligence, and he's been pretty consistent about it over the years, too. While some game industry CEOs see the rise of AI as an imminent revolution in revenue-generation (and yeah, sure, creativity and whatnot), Zelnick has always been a bit cooler on it: "Genius is the domain of human beings," he said in May 2023, "and I believe will stay that way."

And so he was today, speaking at the Paley International Council Summit in Menlo Park, California, where he said that the use of AI will "probably be able to create a bunch of efficiency" for game studios, but won't produce any hit games because it can't actually be creative.

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