Social media influencers are turning to artificial intelligence (AI) to elevate their content. However, they are now challenged by a new wave of competitors: AI-powered Instagrammers, TikTokers, and YouTubers.
A recent Morning Consult poll revealed that over half of Gen Z aspires to become full-time influencers. This career choice shouldn't be a shock, considering they've grown up surrounded by YouTube peers creating makeup tutorials, narrating "Fortnite" gameplay, and demystifying personal finance.
