UK companies are significantly increasing their investment in AI, with spending by small and mid-sized businesses (SMBs) growing fivefold between 2022 and 2024. In fact, in 2025, SMBs could save over £29,000 annually through the adoption of AI tools. With economic uncertainty and rising operational costs still affecting UK businesses, AI’s ability to boost efficiency and drive profitability is especially important for the competitiveness of businesses.
One key area experiencing fast growth is customer communications, where AI is enabling businesses to personalize messages at scale, respond faster to queries and streamline service workflows. These capabilities aren’t just improvements, they’re becoming expectations.
