When Ulta Beauty chief marketing officer Michelle Crossan-Matos discusses the importance of responsible use of generative artificial intelligence, she thinks of the moment children experiment with beauty care for the first time. And she wants to ensure the relationship they develop with beauty products is healthy.
“We’re specifically using gen AI to help speed up asset creation, but it is not to replace people,” says Crossan-Matos. “I don’t want [generative] AI to replace the authentic and natural look that comes from the real individual.”
