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The Conversation
The Conversation
Lisa Fazio, Associate Professor of Psychology, Vanderbilt University

AI-generated political videos are more about memes and money than persuading and deceiving

Politicians are posting AI-generated videos of themselves and their opponents. Screenshots by The Conversation

Zohran Mamdani as a creepy trick-or-treater, Gavin Newsom body-slamming Donald Trump and Hakeem Jeffries in a sombrero. This is not the setup to an elaborate joke. Instead, these are all examples of recent AI-generated political videos. New easy-to-use tools – and acceptance of those tools by politicians – means that these fake videos are quickly becoming commonplace in American politics.

Perhaps the most interesting thing about many of the videos is how clearly fake they are. Rather than trying to deceive the viewer into thinking a depicted event actually happened, the videos serve a different purpose. President Trump didn’t post a video of himself wearing a crown in a fighter jet dumping feces on a group of protesters because he wanted people to believe that the flight actually happened. He likely did it to express his feelings about the protest and to create an in-joke with his followers.

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