Evidence that AI tools can be a bonanza for local ad sales and bring in a host of new clients that might not otherwise be able to produce video ads, can be found at Charter’s Spectrum Reach’s local ad sales efforts.
Following a partnership with Waymark to deploy its AI tools for quick creation of local ads, Spectrum and Waymark are reporting that in 2022, Spectrum Reach's team locked in $11.5 million in ad dollars with Waymark's AI spec spots and commercials. In 2023, they increased that number to $27 million.
