The race is on. Big Tech and startups alike are jostling to seize a generational market opportunity: artificial intelligence. Checkbooks are open to pay for the enormous computing capacity needed to scale AI—as well as the enormous amounts of electricity needed to support it.
Data centers, home to AI’s computing power, could consume more than 9% of U.S. electricity generation annually by the end of the decade—double or even triple today’s figure, according to a forecast from the Electric Power Research Institute.
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