Social media is seeing a rise in AI-generated 'doctors' and self-proclaimed health experts pushing questionable health advice while advertising unsubstantiated supplements. Realistic AI personas are often used to make the promotions seem more believable.
The videos often feature digital avatars that look like real doctors, health coaches or practitioners of traditional Chinese medicine. Others mimic social media influencers. They would appear in grocery aisles, bedrooms or parking lots as they enthusiastically endorse supplements they say have dramatically changed their health. The ads are designed to imitate real videos, and some viewers may not be aware that the people on screen are AI-generated.
