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The Conversation
The Conversation
Wellett Potter, Lecturer in Law, University of New England

AI deepfakes threaten democracy and people’s identities. ‘Personality rights’ could help

Jacqui Lambie Democracy Australia
Ray Bond/Shutterstock

How much is your voice worth?

It could be as little as roughly A$100. That was how much ABC News Verify recently spent to clone federal senator Jacqui Lambie’s voice – with her permission – using an easily accessible online platform.

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