With one new AI capability after another entering the mainstream, it’s tempting to give each one the same cursory consideration. But some merit more attention than others.
Consider AI deepfakes. Scammers can now use generative-AI tools to create voices, or even live video fakes, that sound or look like specific people—and request money transfers. As such, there’s a “significant” risk of such capabilities “breaking the trust and identity systems upon which our entire economy relies,” said Emily Chiu, CEO of Miami-based fintech startup Novo, at Fortune’s Most Powerful Women summit in Riyadh, Saudi Arabia, last week.
