AI.com bought its way onto the biggest advertising stage in the world on Sunday night, running a fourth-quarter Super Bowl ad spot that told tens of millions of sports fans worldwide to head to the site and create a handle. Hyped-up viewers arrived in droves, and then the site crashed.
Within minutes of the ad airing, users across social platforms reported that AI.com was either unreachable or stuck in failed sign-up loops, turning what was meant to be the site’s big launch moment into an unexpected stress test that failed right before the eyes of millions. The company soon restored its service, but first impressions count.
