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Tom’s Guide
Tom’s Guide
Technology
Alex Hughes

AI chatbots can do your Black Friday shopping in minutes — and ChatGPT, Perplexity, Copilot and Gemini all have them

Close up of man using an iPhone.

The holiday season is fast approaching, and that means Black Friday sales and lots of Christmas shopping. Timing up with this, the AI chatbots of the world are all launching their own AI shopping features.

This started with ChatGPT's new shopping research tool, which embarks on detailed research projects based on your shopping prompts. For example, finding all of the best TVs under a certain price, offering links, deals and explanations of why they're right for you.

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