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Creative Bloq
Creative Bloq
Technology
Muriel Schildknecht

AI can't replicate empathy, and that's why it won't win

Polaroid campaign.

As creatives, we’re navigating an industry transformed. AI is no longer an emerging trend; it’s embedded in our daily processes. But amid this revolution, one truth has only grown clearer: the more technology advances, the more irreplaceable our humanity becomes.

This has become strikingly evident over the last year in particular. As I look at projects that catch my eye, they aren’t necessarily the most technologically impressive, it's the work that makes me feel (which is in line with Adobe's trends for 2026).

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