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International Business Times
International Business Times

AI Can Improve the Event Industry, But It Cannot Replace Human Connection or Experience

(Credit: Justin Hamilton)

When the world shut down during COVID-19, technology became the bridge that kept businesses, schools, and industries functioning. Video calls replaced conference rooms. Livestreams replaced stages. Screens became the primary way many of us communicated with one another. At the time, it felt necessary and efficient. But looking back now, I also think that period exposed the limits of technology in ways many people still underestimate.

I work in the live events industry, a business built entirely around human interaction. My career revolves around people gathering together, sharing experiences, communicating face to face, and creating moments that cannot be replicated through a screen. During the pandemic, our industry learned very quickly that while technology can support connection, it cannot fully replace it.

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