SINGAPORE, May 26, 2026 /PRNewswire/ -- Digital travel platform Agoda has unveiled its ranking of what Asian travelers prioritize most when searching for accommodation in 2026. Looking at the most-used search filters on its website this year, Agoda reports that Asian travelers consistently prioritizing accommodation type, included breakfasts and strong review scores when seeking holiday stays.
At 19% of all filter activity, choice of accommodation type ranked first for Asian traveler searches in 2026, emphasizing the importance of selecting the right stay over all other factors. Travelers from Southeast Asian markets are even more decisive: Indonesia leads with 45% of all searches from the market filtering for accommodation type. Malaysia and Vietnam each register 31%, all well above the regional average and highlighting a strong preference from Southeast Asian travelers for hotel, resort and apartment options.
