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TechRadar
TechRadar
Andrew Warden

Agentic Search Optimization reshapes brand visibility in AI search

Behavior Google
A person typing on a laptop and using a tablet. Only their upper torso, arms and hands are visible. Text superimposed on the image shows AI .

For the last 18 months, AI has fundamentally disrupted the way people search and find information.

The SEO industry’s response was disjointed, and—let’s be honest—entirely reactive.

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