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Insider UK
Insider UK
Peter A Walker

AG Barr acquires Boost Drinks for £20 million

AG Barr has acquired Boost Drinks for an initial consideration of £20m, on a debt free cash free basis.

Bought direct from family founder Simon Gray and his wife Alison, the transaction is entirely funded from the drinks group's strong net cash position.

The Boost brand, founded in 2001, primarily operates in the energy drink category, with a strong market position in the UK independent retail channel.

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