After years light on exclusives, Xbox exec says Starfield will start a "baton pass" for big releases like Avowed and Hellblade 2

Starfield trailer Saturn vista

Rather than a response to the narrative that Xbox has struggled to release hit exclusive games, Xbox chief marketing officer Jerret West describes Starfield as "the starting gun of a relay race" which will be continued by the likes of Obsidian's fantasy RPG Avowed and Ninja Theory's Senua's Saga: Hellblade 2.

I don't know that we need to put the pressure of changing a narrative on Starfield

Jerret West