Serious question, but has anyone at BMW seen the Terminator movies? Or caught Netflix's Love, Death, and Robots? Because it really seems that the Bavarian company has pushed itself into those worlds without actually worrying about the potential consequences that Hollywood and futurists have been warning us about for the better part of the last half-century.
First, BMW was caught using AI-generated images within its press releases. And when called out on that it didn't mention this or explicitly state they were AI-generated, the company's response was something along the lines of "We didn't have time to photograph the motorcycles for real, so we used AI." Rightfully so, they caught smoke for the answer, and we flat-out refused to publish the AI photos.
They later used AI-generated photos again for subsequent releases, this time marking them as such, and were once again told to pound sand by the vast majority of writers, creators, photographers, and much of the internet.