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Marie Claire
Marie Claire
Lifestyle
Rachel Burchfield

After ‘This Is Me…Now’ Suddenly Lost Its Financial Backing, Jennifer Lopez Paid for the Whole Project Out of Her Own Pocket

Jennifer Lopez's "This Is Me...Now".

At last, Jennifer Lopez’s long-awaited passion project This Is Me…Now: A Love Story hits Amazon Prime on Friday—and to call it a passion project seems to sort of undersell it. Lopez believes so much in this piece of art—called a “cinematic odyssey” and a “narrative driven, cinematic original film,” per The Hollywood Reporter—that she paid for the project herself. “Everybody thought I was crazy when I said I would do it,” Lopez said.

When financing fell through for the project, Lopez opened her wallet to make it happen, even though her longtime producing partner Elaine Goldsmith-Thomas admitted “I was terrified.”

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