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The Times of India
The Times of India
Sport
K Shriniwas Rao | TNN

After PWC exit, broadcast industry calls ICC media rights tender a 'joke', insists on e-auction

MUMBAI: Hours after PriceWaterHouseCoopers (PWC) stepped down as auditors for the ongoing media rights sale of the International Cricket Council (ICC), prospective bidders wrote to the game's governing body, asking the latter to explain the accounting firm's exit, and have also pressed for the rights to now be sold by way of an e-auction.

The broadcasters have raised serious concerns over the overall mechanism once again and urged the ICC to opt for e-auction as the "only process" to sell the rights.

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