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Cinemablend
Cinemablend
Entertainment
Dirk Libbey

After Poor Reviews On Some Big Projects, Netflix Is Making Major Changes To The Way It Makes Movies

Ryan Reynolds, Dwayne Johnson, and Gal Gadot walking forward together in Red Notice.

Original content is a key part of the strategy of every major streaming platform, and while Netflix movies come and go, the platform has certainly been the king when it comes to the sheer volume. It seems like there’s a new movie project being released on the streamer almost weekly, but when you have that much content it’s not all going to be stellar and, over time, it certainly hasn’t been. Following many of Netflix’s highest-profile films getting lukewarm (at best) responses, it seems the streamer is shifting to a quality-over-quantity strategy.

Scott Stuber, the head of Netflix’s film division, said that while the platform was very intentionally producing a lot of movies previously because the feeling was that Netflix “needed volume” that period of growth is over. Going forward, Netflix plans to release fewer movies, but it hopes to see the quality of those films increase significantly. Stuberrecently told Variety:

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