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ABC News
ABC News
Sport
by Nick Campton at Stadium Australia

After losing to Parramatta on Easter Monday, hope is wherever the Wests Tigers can find it

Tigers Parramatta The Wests Tigers Charlie Staines Luke Brooks
The Tigers are stuck in one of the worst losing runs in club history.  (Getty Images: Mark Metcalfe)

As ramshackle and haphazard as they might seem sometimes, a professional sports club is a business and it's a business that deals in a single commodity – hope.

Teams are out there selling hope and they're selling it every minute of every day because if the fans buy hope they'll buy tickets and merchandise and television subscriptions and memberships and everything else that's on offer.

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