Coca-Cola is doubling down on using artificial intelligence in its festive annual ad, despite backlash over the move a year ago.
Last November, outraged buyers accused the soft drink company of displacing artists and killing joyful Christmas aesthetics by using generative AI in its recreation of its iconic “Holidays are Coming” spot. The eerily smooth video, set to music from the original 1955 commercial, featured trucks with wheels that did not glide and uncanny-looking people.
