Mexican superstar Cristian Castro's most recent viral era began with a confession: he likes doing nothing. An old interview resurfaced on TikTok and YouTube, turning his laid-back routine into a meme and prompting a fresh round of interviews about his "art of doing nothing." ViX later built that joke into a World Cup campaign, showing Castro relaxing in a thong while urging viewers to watch the tournament.
The joke followed him onto the concert stage. At an Auditorio Nacional show in August, Castro teased the audience for coming out on a Monday after he had told people not to do anything. Then he sang the hits that have kept his concerts going, including "No Podrás," "Azul" and "Nunca Voy a Olvidarte."
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