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International Business Times UK
International Business Times UK
Seneca Cabrera

After Glamorama's TikTok Purge, Meet The Snack Owner Who's On A 'Deinfluencing' Crusade

Jay’s Gujarati grandmother’s homemade masala popcorn. (Credit: Daadi Snacks/daadisnacks.com)

Glamorama's sudden disappearance from TikTok has unsettled the influencer world, prompting speculation about what triggered the mass account deletions and what they reveal about the fragility of online celebrity.

Meanwhile, a commercial profile listed under the name 'Daadi Snacks' shows flavours such as Sweet Chai and Spicy Masala in its offerings, and a number of social media users have claimed that the brand posts satirical content about influencer behaviour.

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