Disney boss Bob Iger has confirmed that Disney Plus’ password-sharing crackdown is about to kick off. On an earnings call, the CEO said that it would begin “in earnest” in September, some seven months after paid sharing was first announced.
The company had already begun rolling it out across a few markets in June, and Iger says the feedback has been good. "We've been talking a lot about adding the technology features that we need to basically make it a higher return, higher margin business, and a more successful business, and we're doing that right now," he said, according to IGN.
