Many years ago, I principally reviewed cameras – seeing literally hundreds of different models over the years. My job evolved to covering wider consumer tech, as the humble camera market became less and less relevant.
In time, the best phones became the best cameras for many of us. After all, as the famed Chase Jarvis quote goes: "The best camera is the one you have with you". Phone-makers saw the opportunity, invested heavily, even signing lucrative collaborative deals with the likes of Hasselblad and Leica.