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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Why Isabel Marant Is Still the Go-To Designer for 80s Glamour, Modern Boho and French Chic

Isabel Marant Fall 2020. (Credit: Courtesy of Launchmetrics Spotlight)

Long before the 80s (and boho) were officially back in fashion, Isabel Marant was sending representatives down the runways. Now the acclaimed French fashion designer is celebrating her 30th anniversary. There was actually a dinner in her honor with fans of her brand, including Kate Bosworth and Ashley Graham. Her fanbase is much, much larger, however. Beyoncé, Kendall Jenner, Rihanna and Gisele Bündchen are just an impressive handful of established devotees. The cited selection is especially charmed by Marant's Bekett wedge sneakers. Which is totally understandable.

Ever wonder why so many stars rock her designs and ask to be seated in the front row of her fashion shows? Well, it's partially due to the fact that the designer hasn't just perfected the art of the 80s for the 2020s and boho 2.0. She's also masterfully incorporated the recently trending motocross movement by slipping collarless, slightly quilted leather jackets into her runway repertoire. She was also doing double denim before and, frankly, better than everyone else. See the designer's jean jumpsuits and, if that wasn't enough, denim footwear. Because why not go triple if you're going to go double?

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