
Earlier this year, Ubisoft shut down the servers for 2014's The Crew, rendering the always-online racing game completely unplayable, even to users who own it. In the wake of that shutdown, a massive consumer rights campaign got underway to stop publishers from "destroying" their games, and the next step is an effort to gather 1 million signatures in an effort to change EU law.
The Stop Killing Games initiative, spearheaded by YouTuber Ross Scott, is an international campaign to contact lawmakers in various countries and get laws on the books preventing publishers from disabling access to the online-only games players have purchased. If you want a full breakdown of Stop Killing Games' goals - including what action they expect from publishers who've decided supporting a given game is no longer financially viable - you can check out the site's FAQ.