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The Guardian - AU
The Guardian - AU
Business
Amanda Meade

AFR’s power list goes deep fake with the likes of Sam Kerr and Margot Robbie to make a point

A screengrab from AFRs
There were mixed reactions to the digitally distorted images created for the 2023 AFR Power list that appeared Wednesday of Sam Kerr, Margot Robbie and others. Photograph: AFR

When footballer Sam Kerr, cricketer Pat Cummins and actor Margot Robbie appeared on the Australian Financial Review website with distorted limbs and extra fingers Weekly Beast was not the only one confused, if not alarmed, by the images.

The captions on the AFR’s article about the 10 most culturally powerful people in Australia in 2023 labelled them “an AI-generated image”, but the text gave no clue as to why the three were featured looking more like monsters than “people who made the biggest mark on culture this year”. Why did the other seven power-brokers have photographs?

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